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All-new O3 Deo Spray enters the men’s personal grooming market

 
ICL Brands (Private) Limited recently unveiled the refined ‘O3 Deo Spray’, specially curated to take on the men’s personal grooming market in Sri Lanka, designed for the effervescent, bold, and style-driven men of today. The unveiling brought together key representatives from the Company as well as a plethora of stakeholders.
    

The O3 Deo Spray is designed to inspire charisma and confidence through its uniquely designed fragrance, and calls on young men to embrace an active lifestyle, redefined through the lens of today. The sports-inspired personal care brand offers long-lasting freshness and bold fragrance notes to meet the demands of today’s fast-paced world and is made to linger throughout the day.

"We recognised a clear gap in the Sri Lankan market for men’s personal care products that truly resonate with the audience," said Roni Chacko, CEO of ICL Brands (Private) Limited. "O3 is a multifaceted deo spray crafted for those who train, compete, and live with intensity. It's for young men who express themselves through action and demand grooming products that reflect their energy and ambition."

The O3 Deo Spray is being powered by a 360° campaign across digital media, on-ground activations, as well as sports and fitness partnerships. The brand invites young Sri Lankan men to step up, stand out, and stay fresh with O3.

 

Image Caption - Standing from L to R: Mr. Shajeethan Athmarajan – Head of Supply Chain & Demand Planning, ICL Brands, Mr. Manish Kumar – Director R&D Factory, ICL Brands, Mr. Prasad Jayathilaka –  Director Finance, ICL Brands, Mr. Roni Chacko – CEO, ICL Brands, Mr. Suresh Srinivasan –  Group CEO, Capital Maharaja Group, Ms. Selonica Perumal –  Director Marketing, ICL Brands, Mr. Krishantha Gunarathna –  Director Sales, ICL Brands, Mr. Shiral Mendis –  Head of Business Development, ICL Brands, Mr. Shantha Hadapangoda –  National Sales Manager, ICL Brands, and Mr. Rasantha Madawala – Head of Procurement, ICL Brands

 
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