CEAT Kelani Holdings, reinforcing the CEAT brand’s leadership in the country’s truck and light truck tyre market, has launched the all-new CEAT ‘Load Max Pro’ series brings to the market three bias-ply tyre sizes that can offer transporters of goods impressive mileage thattranslates to a cost of less than Rs 2 per kilometer per tyre, the company said.
The first two sizes of the series, the CEAT Load Max Pro 18++ 10.00-20 and the CEAT Load Max Pro 7.50-16 were launched at an event for dealers and industry stakeholders at theCinnamon Lakeside – Colomborecently at which guests were treated to an insight into the latest tyre design and build technology that enhances performance, durability, and cost efficiency for commercial vehicles.
The CEAT Load Max Pro tyre series is designed for low heat generation andself-cooling, whichreduces tyre wear and enhances longevity.
CEAT Kelani Chief Operating Officer Shamal Gunawardene said: “The CEAT Load Max tyre series is a testament to CEAT Kelani’s commitment to innovation and excellence, ensuring Sri Lanka’s transport sector continues to move forward with reliability and efficiency. With this launch, CEAT strengthens its position as the highest-selling brand and the most preferred choice among customers in the transportation sector by delivering superior performance, higher mileage and lower operational costs to fleet owners and transport operators.”
CEAT Kelani Holdings currently manufactures half of Sri Lanka’s pneumatic tyre requirements, exports about 20 per cent of its production and plays a significant role in helping the national economy conserve foreign exchange by reducing dependence on imported tyres. The joint venture’s cumulative investment in Sri Lanka over the past decade alone exceeds Rs 8.5 billion.
